If you’ve been paying attention to the news recently, you’ve no doubt heard of artificial intelligence-driven tools like ChatGPT. Even though it only launched at the end of 2022, people are already assuming that ChatGPT can be used for just about everything – and digital marketing tends to be at the top of that list.
While artificial intelligence as a concept can certainly be beneficial in areas like search engine optimization (SEO) and digital marketing, it isn’t necessarily in the way that a lot of people think. This is true in a number of different ways, all of which are worth exploring.
The Era of Artificial Intelligence Is Upon Us
To be clear, the increased use of AI in the digital marketing space has nothing to do with replacing human beings or the creativity they bring with them. It’s not like you can type a few keywords into a prompt and have an AI bot spit out the perfect website or other type of collateral.
Instead, it’s about using artificial intelligence to gain a better understanding of what you’re doing well and, more importantly, what you could be doing even better.
AI can be used to pour over that historical data that your customers are creating on a daily basis, for example. It can be an invaluable asset in terms of uncovering emerging customer behaviors and patterns. It can help clue you into trends that may have otherwise gone undiscovered.
All of this is actionable information that you can then use to make better and more informed decisions moving forward. The more you know about your target audience, the more you understand what they need and want. As that picture becomes clearer, you’re able to craft more personal, more relevant content that resonates with them in a way they won’t soon forget.
Again, AI in this area isn’t about replacing anyone or anything. Instead, it’s about supporting and empowering the marketing efforts that you’re already embracing, all while potentially creating a few new ones along the way. Think of it as yet another tool to add to your toolbox – one of many.
It’s an opportunity to work “smarter, not harder” – and it likely couldn’t have come along at a better time.
InfoStream: Your Toledo Ohio Web Design Partner
At InfoStream, we pride ourselves on our ability to leverage the latest that SEO, digital marketing, and other elements have to best represent your brand online. Through equal parts expertise, creativity, and passion, we can help you put together the right website design Toledo approach to create branding collateral, interactive tools, website content, and more to make the right impression with the right audience at exactly the right time.
If you’d like to find out more information about the rise of artificial intelligence in the context of SEO and digital marketing, or if you’d just like to talk to someone about your website development Toledo needs in a bit more detail, please don’t hesitate to contact InfoStream today.